I was hesitant, at first, to join even more online
social networks. It would be just something else to suck up my time and expose
myself to the world, while hermiting on my couch. However, the more I explored,
I realized these sites might take up more of my time, and my eyeballs will be
even dryer at night from staring longer at the computer screen, but I will have
been somewhat productive (at least more so than the hours spent mesmerized by
cats and pie on Pinterest and Foodgawker every week). Not only are these
good research tools for images and videos but excellent modes of publicity,
promotion, and providing access to a wider audience. While using Flickr,
museums are able to engage the public, not only as patrons but also, as the
National Maritime Museum in London proved, as curators. The more
social media grows, the easier it is to connect with new patrons every day, as
well as receive feedback. As Jim Richardson points out, Youtube is a two-way
communication device. The museum can send out information, but the public can
send information back. Not only can this feedback be useful to the museum as an
assessment tool, but also as more advertisement. The videos, and comments
people make could be used to promote the museum even more. Who needs to hire
someone to create a video when visitors to the museum will make one for you on
the spot with their smart phones, post it to social media where 500 of their
friends will see it on their Newsfeed?
For personal use, photo storage and organization
programs like Flickr, Picasa, and Google Plus are excellent for the photographs
people collect for projects or family vacation. It is now okay to store the 1
million pictures of your family pet dressed in various Halloween costumes and
the five photos of the museum exhibit you spent a month researching, writing
and laying out during a summer internship, in the same place. Why? Because
there is plenty of room on Flickr’s terabyte of storage for both, and Picasa
will separate your personal life from your professional one by organizing your
photos for you, let you edit them, and sync with your desktop through Google
Plus (this is the age of the camera phone, no one has time to look at all of
the pictures they take, much less organize and transfer them between devices
and programs).
Google
Plus is not only useful for photographs, but also for conducting business
meetings or online video chats and interviews. Again,
no need to separate the personal from professional because this social network
is, according
to Christina Warren “truly unlike anything
available on other networks” and the Hangout feature is perfect for having
business meetings or sharing pictures of the fancy dinner you made last night.
Social media is an important means to
connect to customers and business associates, share ideas and resources, ask
for help, and create interest. Public history is about presenting information
to the people, helping them feel a connection, and involving them in the
conversation. The two are inseparable.
Roxanne "Roxie" Pulley, Social Media Victim Enthusiast and Hat Model. Courtesy of my iPhone.